Tributes continue to pour in for DJ Bigga Rankin, the Jacksonville native and influential Southern hip-hop figure who passed away Monday at age 50.
Rapper Rick Ross, whose early career Bigga Rankin helped champion, shared a heartfelt tribute on social media, saying Rankin "had an amazing spirit and he embraced me from day one." Ross added that Rankin's legacy, voice, and impact on Southern hip-hop culture would live on, and asked fans to keep his family in their prayers.
Jacksonville radio station 93.3 The Beat honored Rankin with a special on-air tribute featuring music from artists he helped launch throughout his three-decade career, with plans to continue celebrating his legacy in the days ahead.
Fellow Jacksonville entertainers and DJs also shared personal memories, reflecting on Rankin's influence not just as a mixtape DJ and A&R executive, but as a mentor who opened doors for emerging talent long before streaming reshaped the music industry.
Rankin's family confirmed his passing in a statement, describing him as the patriarch of their family and asking for privacy as they grieve. No cause of death has been released, and funeral arrangements have not yet been announced.
Rankin's family and friends have pointed to his enduring faith throughout his life and career.
Related Article: DJ Bigga Rankin Dies at 50: Hip-Hop Mourns a Legend Who Credited God With Sparing His Life Twice
