As debanking becomes increasingly prevalent, Christians are facing discrimination from major banks. In response, Christian Community Credit Union (CCCU), America's leading faith-based credit union, conducted a survey that revealed Christians are actively seeking financial institutions that align with their faith-based values. Their research indicates that major banks may soon experience a significant exodus among Christians.
CCCU, America's #1 faith-based credit union, is boldly offering Christians another option. As a financial institution guided by Scripture, CCCU invests in Biblical causes, supports Christian values, and is member driven. They provide competitive rates, fees, and loans, making it easier for Christians to bank with their values.
We are honored to be able to catch up with CCCU's SVP and Chief Marketing Officer, Aaron Caid, for this exclusive interview.
Q: Aaron, thank you for doing this interview with us. I think we should start with yourself: could you tell us a little about yourself and your Christian faith?
I came to Christ when I was a junior in high school after a good friend shared the good news of Jesus with me. I was baptized soon thereafter. My relationship with Christ has deepened significantly in the last few years since I met my wife, Sunghae, who is a strong spiritual partner and committed Christ follower. She and I are both leaders in our local church, where I'm the Deacon of Global Ministry Partnerships.
Professionally, I have over 20 years of financial services marketing experience, leading digital transformation, building innovative marketing capabilities, raising brand loyalty, and improving customer retention for brands such as Citibank, JPMorgan Chase, and H&R Block. When I learned of the CMO opportunity with Christian Community Credit Union, I felt called to the role, seeing a great alignment between his faith and his financial services marketing experience. It feels like this is what I've prepared for my entire career.
I have a master's degree in International Relations from Johns Hopkins and a bachelor's degree in Political Science and German from the University of Texas at Austin."
Q: What are some problems our banks are facing now?
I think the issue is more the problems Christians are having with their secular banks. At Christian Community Credit Union, we recently conducted a survey of over 1300 professed Christians. We discovered that over 30% had considered switching banks in the past 12 months, and misalignment with Christian values was among the top 3 reasons. This tension is very real, and is likely to grow. As corporate malfeasance, unethical business practices, and un-biblical investments by the traditional "big banks" are becoming public, many Christians are now looking for a banking solution that aligns with their Christian values. Numerous members have shared with us their relief in discovering there is a banking institution that is unapologetically Christian, guided by Scripture, and invests into spreading the Gospel. So the problem we do see for some banks is a growing "big bank exodus" of Christians in the US, and it's coming rapidly.
Q: What is Christian Community Credit Union (CCCU) about?
We provide quality banking solutions that enable our members to live and give more abundantly. Everything we do is guided by Scripture and the framework of Biblical stewardship. Our members across the U.S. are delighted to know that the funds they put on deposit with Christian Community Credit Union helps us provide affordable financing to build new churches, help ministries grow and serve more of Christ's flock, as well as support Chrisitan missions and charities across the globe.
Q: What are some Christian values CCCU supports? And why are they important?
- We are unapologetically Christian. Not just in a name, but in the way we do business. Our Board and executive team follow sound stewardship principles rooted in Scripture.
- We finance for Gospel impact. When you bank with CCCU, your money is used to finance church and ministry growth. Plus, we donate to Christian charities that work to spread the Gospel, combat human trafficking, and protect vulnerable children.
- We exist to serve our members, not earn profits for shareholders. At CCCU, you're both a member and owner. Not only are we committed to providing you with God-honoring service, our profits are returned to you in the form of better rates and lower fees.
Each of these values is important - they set Christian Community Credit Union apart from the big secular banks. And they enable Christians across the U.S. to finally bank with their values.
Q: Is investing in CCCU safe?
Investing with CCCU is not only safe, it's safer than most banks! Traditional big banks are FDIC insured, which covers up to $250,000 per customer. Christian Community Credit Union is privately insured by American Share Insurance, which cover up to $250,000 per account. So for example, if you had $1 million to deposit, you could open four separate accounts with $250,000 each and your entire investment would be insured. With federally insured banks, only the first $250,000 would be insured.
Visit mycccu.com to learn more and become a member of America's #1 biblical banking solution!