Provident Entertainment has announced the promotion of two key team members, elevating Josie Hardin and Reagan Hughes to director-level positions as the company continues to strengthen its leadership in artist development, digital strategy, and marketing.
Hardin has been named Director of Digital Strategy after serving as Associate Director of Digital Marketing since joining Provident Entertainment in 2024. During her tenure, she has led digital campaigns and audience growth initiatives for artists including Brandon Lake, Zach Williams, and Leanna Crawford. Prior to Provident, Hardin spent more than three years with Big Machine Label Group, where she worked on campaigns for major country artists such as Tim McGraw, Carly Pearce, Midland, Rascal Flatts, and Jackson Dean.
Meanwhile, Hughes has been promoted to Director of Marketing. In her expanded role, she will oversee marketing efforts for a growing roster that includes Seph Schlueter, KB, bodie, Aaron Cole, Charles Weems, Michael Gabriel Monroe, Molly Kate Kestner, and The Band JAREN. Hughes joined Provident Entertainment in 2024 after building her career at Capitol CMG, where she managed digital strategies for artists including TobyMac, Crowder, Passion, and Tye Tribbett.
Todd Stepp, Senior Vice President of Provident Entertainment, praised both leaders for their contributions to the company. He highlighted Hardin's creativity and ability to drive audience engagement while commending Hughes for her strategic vision, marketing expertise, and commitment to serving artists and audiences alike.
The promotions reflect Provident Entertainment's ongoing investment in experienced leadership as the company continues to expand its influence across the Christian and Gospel music industries. As a division of Sony Music Entertainment, Provident is home to several prominent labels and brands, representing artists such as Brandon Lake, Matthew West, Zach Williams, CAIN, Ben Fuller, Leanna Crawford, KB, Aaron Cole, and many others.
With Hardin and Hughes stepping into these new leadership positions, Provident Entertainment is positioning itself for continued growth and innovation in digital strategy, artist marketing, and audience engagement.
