Labor and delivery nurse and social media personality Jen Hamilton is turning a painful chapter into a giving campaign, announcing that 100% of proceeds from a new merchandise line will go to charities that help women rebuild their lives after hardship.
Hamilton, who has more than 4.9 million followers on TikTok, confirmed in June that she and her husband of nearly 15 years, Brian Hamilton, were separating. In a joint statement, the couple wrote that the split came with "enormous pain for the both of us" alongside gratitude for their shared history.
On July 23, Hamilton unveiled a new apparel collection built around themes of resilience and starting over, with all profits directed to organizations supporting women rebuilding after difficult transitions.
"One thing I love to do is take something terrible that is happening and turn it into something good for other people," Hamilton said in a video announcing the line. "I am so fortunate to be able to get out of a situation that I didn't need to be in because I had the resources to do so. So many women do not have that."
Hamilton, a board-certified nurse who also authored the book "Birth Vibes," has built much of her online platform around what she calls "redemptive" storytelling - using her own hard seasons as a way to support others going through similar ones.
She has described herself publicly as a Christ-follower and has spoken openly about her faith shaping how she approaches both her nursing career and her online presence.
The proceeds campaign will run through the end of August.
