Tim Tebow is coming for your screen time - or at least five minutes of it.
The former NFL quarterback, Heisman Trophy winner and outspoken Christian is challenging fans to reconsider what gets their attention each day as he prepares to release his new devotional, 40 Days to Look Again: A Devotional to Embrace Your Worth, Reclaim Your Hope, and Run with Confidence, on September 29 through Nelson Books.
And Tebow isn't exactly easing readers into the challenge.
"Be honest - what are you spending five minutes a day on right now? Scrolling? Worrying?" he recently asked while promoting the book.
His alternative? Give those five minutes to God.
The devotional takes readers through 40 days of Scripture, reflection and practical application, with Tebow arguing that many people have allowed failures, achievements and other people's opinions to determine how they see themselves. His message is that identity needs to be relocated somewhere far more secure: in how God sees a person.
The book's central claim is particularly pointed in a culture obsessed with accomplishment. According to the publisher's description, Tebow wants readers to understand that their worth is not something they have to earn through success, achievement or constant striving. Instead, the devotional encourages readers to confront feelings of inadequacy, anchor their hope in God's promises and recognize the value God has placed on every human life.
That makes 40 Days to Look Again more than another motivational pep talk from a famous athlete. Tebow is deliberately pushing against the very success-driven mentality that could easily define his own résumé.
After all, this is a man who won the Heisman Trophy, captured two national championships, became a first-round NFL draft pick, played professional baseball and was inducted into the College Football Hall of Fame. Yet the message of his latest devotional is essentially: none of those accomplishments determines a person's ultimate worth.
Tebow puts it even more personally on the book's official site, explaining that he didn't write the devotional as someone who has life completely figured out, but as someone who still needs to return to these biblical truths himself.
The 208-page hardcover is designed around roughly five minutes of reading each day and also functions as a six-week study for small groups and classes, complete with prompts and action steps intended to generate conversations about identity, hope and the way Christians view other people.
There's also a little extra incentive for early buyers.
Christianbook is offering customers who preorder the devotional an exclusive sneak-peek PDF. The retailer currently says that bonus offer runs through September 28, one day before the book's September 29 release.
The devotional follows Tebow's 2025 book Look Again: Recognize Your Worth. Renew Your Hope. Run With Confidence., which landed on multiple bestseller lists. 40 Days to Look Again essentially takes that larger message and turns it into a daily spiritual practice.
And Tebow's pitch is strikingly simple: before giving another five minutes to scrolling, worrying or replaying yesterday's failures, give those minutes to Scripture instead.
Forty days. Five minutes a day.
Tebow is betting that changing what you look at might just change how you see yourself.
