Forrest Frank's faith-filled music has officially found its way into another unexpected corner of popular culture-and this time, it is being delivered with orange juice, a swaggering sloth and a multimillion-dollar advertising campaign.
Tropicana has selected Frank and rapper Connor Price's infectious collaboration "UP!" as the soundtrack to its new "Give Life Some Juice" campaign. The placement means television viewers may suddenly hear one of Christian music's most recognizable declarations of faith while waiting for their favorite program to return from a commercial break.
"I was down, but now I'm up," the duo proclaims in the song. Its chorus then makes the source of that turnaround unmistakable: "This all God, this ain't no luck."
That is quite a message to slip into a glossy mainstream campaign for one of America's most recognizable beverage brands.
The commercial begins with a sleepy CGI sloth hanging from an orange tree in a tropical rainforest. After getting hold of a bottle of Tropicana, the famously slow animal undergoes a hilarious transformation, leaping to the forest floor and strutting through the jungle with newfound energy.
The newly confident sloth encounters geckos, frogs, turtles, birds and fish before taking to the sky on the back of a pink flamingo. Frank and Price's "UP!" supplies the rhythmic punch behind the entire makeover.
The elaborate spot is part of a much larger campaign rather than an isolated online advertisement. The full 60-second commercial is accompanied by six-, 15- and 30-second versions scheduled to appear across connected television, digital video and social media.
The campaign also includes placements involving Spotify, Meta, TikTok and NBCUniversal, as well as outdoor advertising, influencer partnerships and live promotional experiences. In other words, "UP!" is receiving the kind of massive exposure normally reserved for thoroughly mainstream pop hits.
Yet the song has never disguised its spiritual message.
Released in February 2024, "UP!" turns personal transformation into a testimony, crediting God rather than chance for bringing its narrators out of discouragement and stagnation. The track combines Frank's sunny Christian-pop sound with Price's energetic rap delivery, allowing it to cross easily between Christian, hip-hop and social-media audiences.
The formula worked. "UP!" climbed to No. 8 on Billboard's Hot Christian Songs chart and has accumulated more than 200 million streams on Spotify. It also introduced Price-a Canadian rapper known for building an enormous independent following-to Christian charts and audiences. Billboard Canada
For Frank, the Tropicana deal is another sign that his music is refusing to stay inside the traditional Christian-market box. His breezy production and viral-ready hooks frequently sound at home beside contemporary pop and hip-hop, but his lyrics remain unusually direct about God.
That combination has made him one of Christian music's biggest crossover stories. "Good Day" became a defining hit, while "Your Way's Better" crossed onto the Billboard Hot 100 and topped Hot Christian Songs. Frank has since continued expanding his audience without sanding the explicitly Christian language from his music.
Now a song declaring "This all God" is selling orange juice to the masses.
The placement is also a clever choice by Tropicana. "UP!" was practically built for a commercial about receiving an instant lift. Its title, kinetic beat and journey from being "down" to being "up" mirror the sight of a lethargic sloth suddenly dancing through the rainforest after one sip of juice.
Nevertheless, Christian listeners are likely to enjoy the deeper irony. Tropicana may be presenting orange juice as the reason its sloth comes alive, but the song playing behind him gives the glory somewhere else entirely.
The latest campaign proves that Christian music's increasing mainstream reach is no longer confined to charts, tours or viral dance challenges. Forrest Frank and Connor Price have now carried an unabashed reference to God into living rooms across the country-one commercial break at a time.
