Turning Point USA is rolling out a values-driven alternative to the Super Bowl halftime spectacle with the launch of The All-American Halftime Show, a patriotic broadcast celebrating faith, family, and freedom. The special event will air on Super Bowl Sunday opposite the NFL's official halftime show, offering viewers a family-friendly option rooted in American tradition and shared values.
The All-American Halftime Show will feature performances from country music stars Kid Rock, Brantley Gilbert, and Lee Brice, artists whose music and public personas have resonated strongly with audiences who value patriotism, personal freedom, and expressions of faith. The broadcast is designed to run concurrently with the Super Bowl halftime show headlined by Bad Bunny, giving viewers a clear choice in how they experience one of the most-watched moments in American television.
According to organizers, the All-American Halftime Show is more than counter-programming. It is an intentional statement about cultural identity, emphasizing music that uplifts, unites, and reflects Judeo-Christian values. Turning Point USA says the event aims to reclaim halftime as a moment that honors God, strengthens families, and affirms gratitude for the freedoms many Americans hold dear.
In addition to high-energy performances, the show will feature brief messages highlighting the importance of faith in public life, prayer for the nation, and appreciation for service members, first responders, and families across the country. Organizers describe the tone as celebratory rather than confrontational, focused on encouragement, worshipful reflection, and national gratitude.
The All-American Halftime Show will be streamed across multiple digital and broadcast platforms, making it widely accessible to viewers seeking an alternative to the NFL's official presentation. Turning Point USA expects millions of Americans to tune in, particularly those who feel underserved by mainstream entertainment offerings during major cultural moments.
By launching the All-American Halftime Show, Turning Point USA continues its broader mission to influence culture by elevating voices that champion faith, freedom, and responsibility. As the Super Bowl draws a global audience, the organization says it hopes this event will remind viewers that expressions of belief and patriotism still have a meaningful place on the national stage.
