Spider-Man is swinging into the record books.
Tom Holland's Spider-Man: Brand New Day has delivered the biggest preview haul in North American box office history, collecting an astonishing $72 million from Wednesday and Thursday preview screenings-surpassing the long-standing $60 million record set by Avengers: Endgame.
The record-breaking total includes Amazon Prime's Wednesday fan screenings and Thursday previews, instantly making the Marvel blockbuster the biggest preview performer ever while doubling the pace of many recent superhero releases.
The new all-time top five preview grosses now stand as:
- Spider-Man: Brand New Day - $72 million
- Avengers: Endgame - $60 million
- Star Wars: The Force Awakens - $57 million
- Spider-Man: No Way Home - $50 million
- Star Wars: The Last Jedi - $45 million
Industry analysts now believe Brand New Day is poised for one of the biggest domestic openings ever. Early projections place its North American debut between $260 million and $280 million, with some tracking even higher if weekend momentum continues.
Directed by Destin Daniel Cretton, the film marks Tom Holland's return as Peter Parker following the reality-altering events of Spider-Man: No Way Home. This time, Peter faces life in complete anonymity after the world has forgotten his identity, while new threats emerge that test both his powers and his resolve.
Whether Brand New Day can ultimately topple Avengers: Endgame's all-time domestic opening weekend record remains to be seen, but one thing is already certain: Marvel and Sony have another blockbuster on their hands, and Spider-Man has once again proven he's one of Hollywood's most bankable superheroes.
