Nearly a month after losing her son Presley Gerber at 27, Cindy Crawford has shared a tribute that places his kindness, vulnerability, and place in their family at its center. Her October 18 Instagram statement, signed with husband Rande Gerber and daughter Kaia, offers a deeply personal remembrance as questions surrounding his death remain unresolved.
"We are beyond heartbroken to lose our beloved son and brother," the family wrote alongside a black-and-white portrait of Presley. They thanked those who had offered support and expressed pride in the compassion and openness he brought to his life.
The timing matters: Presley died on September 20, 2026. This weekend's development is the family's public tribute, shared almost four weeks into their bereavement, rather than a new announcement of his death.
Their message gives readers something more personal than another account of his struggles. Its emphasis falls on a young man who loved others and was deeply loved himself. The closing words, "Til we meet again our sweet boy," convey the family's enduring attachment to him.
Presley had followed his mother into modeling, signing with IMG as a teenager and appearing on major runways. In 2018, he joined Crawford in a Pepsi campaign that revisited her famous 1992 commercial. Those appearances made him recognizable to audiences who had watched his mother's career for decades.
His public life also included candid discussions of mental health and addiction. That willingness to speak openly became part of how his sister understood him: someone whose vulnerability could help others feel less alone.
Kaia shared her own tribute on October 18, accompanying childhood memories with an account of the difficulty of imagining life without her older brother. "I was born loving you," she wrote, describing being his sister as a defining part of her life. Her post brought the loss into the ordinary experiences of siblinghood-shared jokes, childhood protection, and the instinct to pick up the phone.
Important details about Presley's death remain unsettled. PEOPLE reported that he died at a rehabilitation facility in Santa Monica and that police were investigating a suspected overdose. The official cause and manner of death remained pending in the outlet's October 18 report; suspicion should not be presented as a confirmed finding.
Crawford's statement does not attempt to answer those investigative questions. It offers a family's account of who Presley was and what they treasured about him. For readers encountering his name through the circumstances of his death, their tribute asks for a fuller remembrance: his warmth, his honesty, and the relationships that mattered throughout his 27 years.
