Signed to Fair Trade Services in fall of 2015, new artist Micah Tyler's "You've Gotta Love Millennials" video has gone viral after hitting the web last Thursday. Already surpassing 23.1 million views, 18,500 comments and 526,000 shares on Facebook alone, people everywhere are circulating the lighthearted video.
The song pokes fun at common stereotypes of the millennial generation - from coffee shops and man buns to Instagram selfies and an attitude of entitlement. Tyler, a 33-year-old millennial himself, created the video for the Watermark Church Leaders Conference in Dallas, TX to help break down barriers and open up the discussion of generational stereotypes.
"My hope is that future generations will be able to look at how we overcame our differences and fought as hard as we could to break down the barriers created by negative attitude, easy excuses and pointing fingers," Tyler said.
"You've Gotta Love Millenials" by Micah Tyler
Tyler has been hard at work on his first project with FairTrade, an EP slated for fall 2016. In preparation of the release, Tyler will embark on a national radio station tour in conjunction with his debut radio single, set to hit this summer. For additional information, visit micahtyler.com.
About Micah Tyler
Recent Fair Trade Services signee Micah Tyler is a singer/songwriter and worship leader from Buna, TX. Playing 150+ dates annually, Tyler performs at churches, camps, concert venues and more and was named "National Male Vocalist of the Year" by the Gospel Music Association at the Immerse Conference in 2012. In October of 2013, Tyler released his first full length solo record, The Story I Tell, which debuted at No. 3 on the iTunes Christian/Gospel charts. Tyler has shared the stage with national touring acts such as Building 429, Mikeschair, Shane & Shane, Phillips, Craig, & Dean, Sanctus Real and Phil Wickham. Having served in staff ministry for almost a decade, Tyler has a true love and respect for the local church but has a passion to reach the unchurched as well with his Gospel-centered "Southern Soul" music style. His song "Directions" recently appeared on God's Not Dead 2 soundtrack. Tyler is currently working on an EP, set to release this fall.
About Fair Trade Services Fair Trade Services, LLC launched in June 2011 by music industry veteran Jeff Moseley. Fair Trade Services is a partnership based on dialogue, transparency, and respect, formed for the development of remarkable Christian artists with great hearts and great art who wish to further the message of the Gospel. Located in Brentwood, Tennessee, their roster includes MercyMe, Laura Story, Audio Adrenaline, The Afters, Hawk Nelson, Shane & Shane, Sara Groves, Phil Wickham, and more. Fair Trade Services is distributed by Provident Distribution and Sony Music. www.fairtradeservices.com
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