Twitter's "Buy" Button: Twitter Treads Into The E-Commerce World As It Will In The Near Future Start Testing A "Buy" Button As It Pursues To Muster More Revenue From Users
We have the latest news for you on Twitter's upcoming "Buy" button feature. Micro-blogging service Twitter will in the near future start testing a "buy" button as it pursues to muster more revenue from users as reported on BBC news. The button will be positioned inside a tweet and allow people to click to buy an item directly from that message. Experiments with a limited number of users in the U.S and a limited number of commercial partners are due to begin in the near future. The audition marks a deeper attempt by Twitter to generate income by more diverse ways other than advertising.
Previously, purchasing goods and services via Twitter was possible but this involved users sending public messages with a special hash tag in them to justify acquisition of an item. On clicking the button, users will be elicited to enter payment and shipping info. If a user is authenticated and registered with a service or seller, they will be requested to click the button once more to ascertain purchase.
In a blog post, Twitter reported that a number of users among them pop singer Rihanna, Keith Urban , Pharrell , Eminem, Wiz Khalifa, Demi Lovato, non-profit group Nature Conservancy and fashion brand Burberry had signed up for the experiments. Twitter's e-commerce boss, Nathan Hubbard, in an interview with the New York Times said that the first items to be sold via the button will be time-limited such as event tickets. According to CNBC physical goods like clothes and accessories will also trade for now with room for accommodating music and downloads in the near future.
