Two of the people working behind the scenes on some of Christian music's biggest releases just got promoted.
Provident Entertainment has elevated John Loessy to Senior Director of Marketing and Josh Schiffman to Senior Director of A&R, the company announced June 2. Both promotions recognize leaders who have been central to the label's growth and artist development over the past several years.
Loessy joined Provident in February 2022 as Director of Marketing and has since played a key role in the careers of Brandon Lake, Matthew West, and Leanna Crawford - the latter of whom earned Dove Award New Artist of the Year during his tenure. In his new role, he continues leading brand development and marketing strategy across a roster that also includes Zach Williams, KB, and Molly Kate Kestner.
"His leadership has helped elevate emerging talent and broaden opportunities for established artists," said Todd Stepp, SVP at Provident Entertainment. "He leads with excellence, integrity, and a genuine passion for helping others succeed."
Schiffman joined the Provident family five years ago through Essential Music Publishing, building a reputation as a trusted creative partner across the broader music community. His A&R roster includes Ben Fuller, Leanna Crawford, Bodie, and Madison Watkins. The promotion expands his role to include broader strategic oversight across the A&R function.
"Josh brings a rare combination of creative instinct, strategic thinking, and a genuine heart for people," said Sam Featherstone, VP of A&R at Provident Entertainment.
Provident Entertainment is a division of Sony Music Entertainment and is home to Reunion Records, Essential Records, RCA Inspiration, Essential Worship, Essential Music Publishing, and Provident Films.
