March is Christian Music Month - and if you haven't heard about it yet, you're about to understand why the entire industry is behind it.
The Gospel Music Association launched the second annual Christian Music Month this March, bringing together leaders and organizations across the Christian and Gospel music world in a movement designed to encourage fans everywhere to listen, engage, and share the power of Christian music.The timing is intentional and the reasoning is straightforward: Easter marks the biggest day of the year for Christian music consumption, and dedicating an entire month to the genre builds on that momentum to spotlight the music and message that transforms lives.
This isn't a social media campaign or a hashtag push. This is a full industry mobilization - streaming platforms, radio stations, tour promoters, television networks, and some of the biggest names in Christian music all moving in the same direction at the same time.
What exactly is Christian Music Month?
Christian Music Month is a GMA-led movement now in its second year, with a focus on evangelism, education, and community support - equipping and strengthening the Christian music community from aspiring artists to industry professionals, while preserving the legacy of those who came before.
The month runs through all of March, anchored by Easter Sunday at the end of the month. For fans, it means more Christian music appearing in your playlists, on your radio, and on your streaming home screens than at any other time of year. For artists, it's a moment when the whole infrastructure of Christian entertainment points in their direction.
The GMA and the Recording Academy just teamed up - and that's a big deal
In honor of Christian Music Month, the GMA is partnering with the Recording Academy - the organization behind the annual Grammy Awards - to launch four exclusive performances of their Positive Vibes Only series, which celebrates Gospel and Contemporary Christian music. Each video premieres on GRAMMY.com and the Recording Academy's dedicated playlist throughout March.
The four featured artists performing in the series this year are a cross-section of where Christian and Gospel music stands in 2026:
Israel Houghton and Adrienne Bailon-Houghton with Diana Marie and Unified Sound, Jamie MacDonald, KB, and MercyMe with Tim Timmons and Sam Wesley.
Each performance is available to stream now at GRAMMY.com - and for a genre that has historically been kept at arm's length from mainstream music institutions, having the Recording Academy put these artists on its platform is a statement in itself.
Every artist taking part in tours and events
Beyond the Grammy partnership, Christian Music Month event participation is happening through Awakening Events and TPR, with CMM branding appearing on major tours across the country this month - including Anne Wilson, Brandon Lake, Ben Fuller, CeCe Winans, Chris Tomlin, Crowder, Josiah Queen, Katy Nichole, Megan Woods, MercyMe, Steven Curtis Chapman, TobyMac, and more.
That list covers nearly every lane of the genre. Contemporary Christian, Southern Gospel, Urban Gospel, worship, rock - Christian Music Month belongs to all of them. If you attend any of those concerts this month, you are already part of it.
Every major streaming platform is involved
Christian Music Month has been fully embraced across the industry, with Amazon Music, Apple Music, Pandora, Spotify, and TBN+ all creating official destinations on their platforms to highlight CMM. That means if you open any of those apps this month and search for Christian music, you will find curated playlists, featured artists, and dedicated sections that don't exist at any other time of year.
Christian Radio support is being led by Christian Music Broadcasters, extending the reach of the campaign across radio audiences nationwide.
Why this matters more than you might think
Christian music is not a niche genre. It is one of the most-consumed categories of music in the world, with billions of streams annually and artists routinely charting on mainstream Billboard charts. But it rarely gets the kind of coordinated industry spotlight that pop, hip-hop, or country receive as a matter of course.
Christian Music Month is a correction to that. It is the industry saying - collectively, loudly, and with real institutional backing - that this music deserves to be seen, heard, and shared with the same energy as anything else on the charts.
For the Christian community worldwide, it's an invitation to do something simple: press play this month. Share a song. Introduce someone to an artist they haven't heard. Let the music you already love reach someone who hasn't found it yet.
That is the whole point. And it is happening right now.
Visit ChristianMusicMonth.com for the full campaign, branding assets, and ways to get involved.
