Former adult film star turned Christian speaker Brittni De La Mora is speaking out against a controversial Easter promotional campaign by Action Church, which featured a Playboy-style bunny logo alongside the phrase "Get some Action."
The Georgia-based church, known for its unconventional branding and outreach approach, describes itself as a community that prioritizes authenticity over religious tradition. According to its website, Action Church seeks to reach people from all walks of life, emphasizing inclusivity and a message centered on putting God first. The church also notes that its name reflects a desire for its actions in the city to speak louder than words.
However, De La Mora-who left the adult film industry in 2012 after a transformative encounter with faith-strongly criticized the campaign, arguing that churches should not adopt imagery that mirrors secular or sexually suggestive culture in an effort to attract attention.
"When I left the adult film industry, it wasn't because a church tried to be culturally relevant," she shared on social media. "It was because I encountered the truth of God's Word."
She pointed to passages such as Revelation 2:20-23, which convicted her of sin and led to her conversion, as well as John 8:32-"You will know the truth, and the truth will set you free"-as foundational to her journey toward transformation.
De La Mora emphasized that it was not creative marketing or cultural adaptation that led her to Christ, but the unfiltered message of Scripture. In her response, she urged churches to maintain a clear distinction between the message of the gospel and the surrounding culture.
"Churches don't need to look like the world to reach the world," she said. "People who are lost aren't looking for more of the world...They're looking for hope. They're looking for truth. And this isn't it."
The discussion highlights an ongoing debate within Christian communities about the balance between cultural relevance and theological faithfulness-particularly in how churches present themselves to a modern audience. While some advocate for creative approaches to outreach, others, like De La Mora, caution against methods that may blur the lines between sacred message and secular imagery.
As churches continue to navigate evangelism in a rapidly changing cultural landscape, the conversation sparked by this Easter campaign underscores a deeper question: how can the church remain both engaging and distinct in its witness?
