Brantley Gilbert brought high-energy country music and patriotic themes to Turning Point USA's All-American Halftime Show, which aired during Super Bowl LX on Sunday, February 8, 2026. The event was livestreamed as an alternative to the official Super Bowl halftime show and featured performances from Kid Rock, Lee Brice, and Gabby Barrett.
Gilbert performed a two-song set that began with "Real American," followed by his chart-topping hit "Dirt Road Anthem." The performance opened with guitarist Chuck Hollywood playing a brief instrumental rendition of "The Star-Spangled Banner" as sparks lit the stage. Before the set began, the show's host dedicated the event to the late Turning Point USA founder Charlie Kirk, who was killed in September 2025 while speaking at Utah Valley University.
Wearing a jacket over a shirt that read "God Family Country," Gilbert emphasized themes that have long shaped his public persona and music. Ahead of the event, the country singer addressed questions about his participation, sharing that his motivation stemmed from his personal journey and desire to inspire others.
Gilbert has spoken openly about overcoming addiction and credited his faith and family for helping him change direction in life. He has also frequently expressed appreciation for the military and first responders, noting his respect for those who serve and their families.
In comments shared before the show, Gilbert said he viewed the opportunity as meaningful, particularly with his children watching. He added that his goal was not to be divisive, but to celebrate unity and shared values. "Everything I do, I do for my family," he said, emphasizing his hope that the country could come together rather than remain divided.
The All-American Halftime Show aired across multiple platforms, including YouTube and television outlets, reaching millions of viewers during Super Bowl Sunday.
